Positioning the HR brand

Module 1.


  • HR Brand identification and it’s influence on the company’s position on the market
  • HR brand building cycles
  • Audit of the current company HR brand: main indicators, external and internal research and surveys

Module 2.


  • Main stagers and steps in company HR brand building
  • Brand book/portfolio working out
  • HR brand identification map working out
  • Methodology and stages of EVP creation
  • Key initiatives on HR brand enhance and support
  • Cross functional team creation to enhance/change/work out company HR brand

Module 3.


  • Differentiation of Brand audience
  • Internal and external HR brand sides
  • Loyalty programs for the employees
  • Negative HR brand perception and indicators. Correction tips

Module 4.


  • Budgeting of HR brand building activities, ROI calculation
  • Efficiency estimation of HR branding of the company
  • Practical cases

Length - 1 day

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